About George

He is the founder of the Dog Leadership Academy and a passionate advocate for saving dogs from unnecessary euthanasia. Recommended by vets across Australia, George provides alternatives for clients considering euthanasia, giving dogs a second chance at life through effective training and education.

With over a decade of hands-on experience, George has helped thousands of dogs and families find harmony through his leadership-based approach. His methods empower owners to communicate clearly and establish boundaries without relying on treats, fear, or force. George challenges the trend of treat-based training, offering a balanced, compassionate methodology that helps dogs thrive.

George is a sought-after speaker at many dog events, sharing his expertise on humane dog training and advocating for a shift in how society views and addresses dog behaviour issues. He also works closely with many rescue organisations, helping them correct dogs that have behaviour issues and providing continuing support and education after adoption to reduce the number of dogs facing euthanasia.

George’s dedication goes beyond individual dog training. He has been actively involved in supporting rescue organisations on the front lines of the euthanasia crisis. A portion of the proceeds from Beyond Treats and his other ventures goes directly to these organisations, helping save more dogs and provide resources for families in need. He believes that by supporting these rescues, more dogs can find loving homes rather than being surrendered due to preventable behavioural issues.