Hello, I'm George
A devoted dog behaviourist based in Sydney, Australia, and the #1 Amazon bestselling author of Beyond Treats.
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About George Tran
George Tran is a devoted dog behaviourist based in Sydney, Australia, and the #1 Amazon bestselling author of Beyond Treats. He is the founder of the Dog Leadership Academy and a passionate advocate for saving dogs from unnecessary euthanasia. Recommended by vets across Australia, George provides alternatives for clients considering euthanasia, giving dogs a second chance at life through effective training and education.
With over a decade of hands-on experience, George has helped thousands of dogs and families find harmony through his leadership-based approach. His methods empower owners to communicate clearly and establish boundaries without relying on treats, fear, or force.
George challenges the trend of treat-based training, offering a balanced, compassionate methodology that helps dogs thrive.
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Featured Book
Beyond Treats:
Revolutionary Dog Training for Lasting Behavior Change
Are you tired of bribing your dog with treats just to get basic obedience? Discover a better way to transform your dog’s behaviour and build a lasting bond through effective leadership. Many dogs are labelled as “difficult” or even surrendered simply because they lack proper guidance. This book offers straightforward, practical techniques that you can use immediately to improve your dog’s behaviour and strengthen your relationship.
With patience, consistency, and the right approach, you’ll gain the tools to foster a happier, more harmonious life with your dog. Say goodbye to unruly behaviour and constant bribery, and hello to a relationship built on true understanding and leadership.
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Editorial Reviews
Brisbane Dog Trainer wtih 30 years experience. With over 40 years as a dog trainer, I’ve observed a concerning rise in dogs being euthanised, often as a result of the shortcomings of exclusively positive, treat-based training methods. George’s book emerges as a much-needed voice of reason in the dog training arena. It’s not only insightful but also easily relatable. I strongly recommend this book to anyone looking to enhance their bond with their dogs without an excessive dependence.
Gaz Jackson
With a clever combination of clear training principles and a captivating storyline that is hard to put down, Beyond Treats is a book that feels more like a friend relating their own experience rather that a training manual. However, with the summaries at the end of each chapter, it provides a quick and easy reference guide if you get stuck with your dog’s training or if you just need to refresh your memory, without having to re-read or search for ages through the entire book.
Michelle and Roger
I have just finished reading your book and it is amazing!!!!! I honestly could not put the book down at all. I loved the summaries
at the end of every chapter. It’s definitely a book I will cherish with me forever and will continue to recommend to friends and
family. It’s extremely insightful and I am privileged to be able to have the opportunity to read such a profound book. Thank you for writing a masterpiece!
Eve S.
I highly recommend anyone who has or is thinking of getting a dog to read this very informative story about dog behaviour.George explains in plain English how to solve all kinds of annoying dog behaviours in simple ways. He explains why a dog may do certain things and how to change it. He understands dogs and how to help both owner and dogs create a mutually beneficial relationship.
Virginia H.
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Beyond Treats:
Revolutionary Dog Training for Lasting Behavior Change
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